Apple's tagline for the iPhone 6S is 'the only thing that's changed is everything', highlighting that the brand knows this is a phone that looks an awful lot like 2014's model.
It makes sense that Apple would try its hardest to show that, despite the handset looking identical to the iPhone 6, there have been loads of changes under the hood that make this an attractive phone in its own right
The chassis is stronger, the camera sharper – with a new Harry Potter-esque way of capturing your snaps – and there's even a completely new way of interacting with the screen. On paper, it's an impressive upgrade. But when it looks identical to the iPhone 6, people will be desperate to know if the iPhone 6S is enough of an upgrade to justify the price. While the upgrades seem great, is it worth going all the way up to the iPhone 6S, or would the 6 do? In terms of raw price, we're in a weird situation now. Samsung and the rest of the Android crew have been slowly ratcheting up the price of their high-end phones to the point where they're actually eclipsing the iPhone 6S at launch. While Apple put its phone into a market where the Galaxy S6 was significantly cheaper there are new boys on the block in the for of the Galaxy S7, LG G5 andHTC 10. Either way, the iPhone 6S has a lot to live up to.
